Corporate Communication
The Corporate Communication (CC) program prepares students for various strategic communication roles in business, nonprofit, and government workplace settings. CC professionals are skilled in planning, problem solving, and persuasion and can adapt their work to various audiences inside and outside of businesses and organizations.
Program Shared at: Hazleton, Schuylkill, and Wilkes-Barre; Fayette, Shenango, and York
Many students are a bit confused and little intimidated by the major name “corporate communication.” Simply put, CC professionals are strategic communicators for businesses or organizations. This major is a great fit for students who like being creative, working with people, writing, and using the latest technology and social media. CC students can get experience in a wide array of communication and business courses including public relations, management, internal communication, social media, marketing, graphic design, strategic speaking, conflict/crisis, and event planning.
Career Path
CC graduates are prepared for broad range of professional work. Graduates of the program hold titles such as:
- Public Relations Specialist
- Social Media Strategist
- Speech and Copywriter
- Public Information Officer
- Political Aide
- Marketing Communication Manager
- Event Planner
- Human Resources/Internal Communication
- Training and Development
Internships
The CC curriculum includes a one-semester internship to help students build their resume and gain valuable real-world experience. Corporate Communication majors have completed internships in a variety of positions, such as:
- Blogging and Social Media
- Human Resources/Internal Communications
- Marketing
- News Media
- Personnel and Scheduling
- Special Events
- Strategic Communications
- Video Production
Research
CC students also have the opportunity to participate in rhetorical communication research, which allows them to analyze persuasive messages from a wide variety of rhetorical texts such as films, musicals, speeches, websites, and social media pages. Many students have presented their work at state, regional, and national conferences.
Shared Program
The Corporate Communication degree is a shared program offered at five Commonwealth Campuses: Hazelton, Schuylkill, and Wilkes-Barre; and Fayette, Shenango, and York. The program offers a variety of course delivery modes including traditional face-to-face, hybrid, zoom, and web. The diversity of delivery modes in the CC program provides students with flexibility.
Program Shared at: Hazleton, Schuylkill, and Wilkes Barre; Fayette, Shenango, and York
Suggested Academic Plan
The Suggested Academic Plans (SAP) linked below, provide students with an idea of required courses and progression. These are proposed progressions and students enrolled in the CC major should individually work with their assigned academic adviser as they work toward degree completion.